Located in Barnsley, Yorkshire, White’s Bakery is a premier bakery known for our commitment to excellence. We specialise in individually wrapped home-baked goods created with love and quality recipes.
At White’s Bakery, our values are the foundation of everything we do. We believe in creating a supportive and inclusive environment where open communication, honesty, and appreciation thrive. We treat every individual with fairness, consideration, and respect, building strong relationships with our team, customers, and partners.
We place high value on:
- Supporting our team through comprehensive training and development programs that encourage them to excel.
- Collaborating closely with our customers, understanding their expectations and quality requirements, taking immense pride in our diverse product range.
- Pushing the boundaries by continually developing our range of products with creative and innovative ideas.
- Consciously making sustainable efforts by assessing where we source products from, efficiently scheduling deliveries to reduce our carbon footprint and over all minimising our waste and recycling wherever possible.
Our History
Where it all began! Elsie White, alongside her husband Albert, ran the local library and would use any spare time she had to bake her own recipes which were enjoyed by the local community in Barnsley.
After the demand for her baked goods grew, and Elsie’s passion for baking out grew her love of books the couple decided to transform their book shop into a working bakery supplying the locals with a delicious range of baked goods.
At this time, everything was hand mixed within the bakery and baked in a coal fired oven. As the bakery became more popular and demand for the freshly baked products continuing to grow, the couple knew their team also needed to grow. They went on to enlist the help of their two sons, Jack and Colin, a true milestone for the family run business.
It was time for the bakery to grow even more! Demand had outgrown the small library/bakery and White’s moved to a bigger location not even a mile away from the original location. This is where we currently call home many years on!
Jack took over as 2nd generation bakery manager. He worked hard developing new business relationships, Sales Avenues and Expanding the New site to accommodate for the growing business.
By this time the bakery had gained over 100 wholesale customers who they were supplying every week with the help of a strong team of 70 dedicated members of staff who were the driving force, ensuring the continuous success of the business.
David White the Third generation of the White’s family took over from his dad as bakery manager. David had worked at the bakery since the age of 11, gaining knowledge and experience in every department!
This was the year that White’s attained our first BRC Accreditation, which we have continuously upheld to present day, even reaching an AA* grade in 2023, the highest grade available that only 30% of suppliers reach!
Onto our fourth-generation, Mathew White! Having been part of the team since 16, he has worked his way through different positions in the bakery learning the ins and out from his predecessors. Mathew became Bakery manager in 2019 where he has shown his commitment to the ever-growing business.
Whites became a licensee of the Fairtrade Foundation to sell a range of products certified with the FAIRTRADE Mark. Fairtrade works with farming co-operatives, businesses and governments to make trade fairer so that producers can earn secure and sustainable livelihoods.
White’s started supplying local authorities, caterers and schools in Barnsley and the surrounding area. We even supplied Wimbledon with our fair-trade cookies!
Covid had a massive impact for White’s. Having to shut their doors to the majority of customers, White’s used this time to develop a plan of action to prepare for when the world could start regular trade again.
As part of the new strategy, Georgina White, only daughter of David White, joined the company after finishing her degree in international business. Georgina used the knowledge she gained to develop a new sales team and introduce a modern marketing strategy to help with the growth of White’s.
White’s attended their first ever LACA show developing an ever-growing relationship with the organisation. LACA members sit at the heart of the school food delivery service, all dedicated to ensuring that our school children get the benefits of a heathy nutritious school lunch.
This year we continue to celebrate many exciting things, including our 90th anniversary! We also celebrated Georgina White and her partner welcoming their baby boy Jude to the world. Could we have met the fifth-generation family baker?
Celebrating 90 years!
This year marks 90 years of White’s Bakery! Since our humble beginnings, we have been serving up baked goods, spreading joy one treat at a time. As a family-run business, we take immense pride in passing down our craft from generation to generation, preserving the flavours and traditions that make us who we are.
We can’t wait to continue to grow, delivering the same high quality and love that has been our hallmark for 90 years!
Our Team
We take immense pride in our experienced and dedicated team, led by our senior leadership team spanning across two generations of our family. They ensure that every aspect of our operation runs seamlessly and the quality of our products remains unmatched. Our head office manages the financial and logistical aspects of our business, leaving no room for compromise when it comes to customer satisfaction. Meanwhile, our operations team expertly oversees their staff and handles all deliveries and food goods with utmost care.
